Course Information

Introduction

This five-day course teaches how to plan, run and measure digital marketing that delivers business results. You will learn to connect strategy, channels, data and budget to improve acquisition, retention and revenue. Sessions use real examples and practical templates you can apply immediately.

Objectives

1. Develop a channel-integrated digital marketing plan with clear KPIs and a 12-week execution roadmap.
2. Design and launch paid search and social campaigns with budget allocation and creative test plans.
3. Implement tracking and analytics to measure conversions, attribution and campaign ROI using common tools.
4. Apply audience segmentation and personalization tactics to raise conversion and retention rates.
5. Establish an optimization routine: A/B testing, reporting cadence and a playbook to scale winning tactics.

Who Should Attend?

Marketing managers responsible for campaign planning
Digital campaign managers or media buyers
Content or growth marketers focused on acquisition
Ecommerce managers overseeing online sales
Marketing analysts or CRM managers who measure campaign performance

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.